Know - Create Customer Database
- Capture customer across all touch points including your stores and online media
- Customer mobile number becomes the unique identifier – no plastic cards, no physical vouchers
- Convert Facebook Likes to actual recognizable Leads
- Capture customers using QR Codes, Short codes, mobile app, Google Adwords, FB Ads, Online Advertising & cross promo
- Increase your customer base exponentially and engage them consistently to drive repeat business
Connect - Create Campaigns and Connect
- Dice / Slice your customers based n various parameters
- Drive targeted SMS / EMAIL / Social / Mobile Couponing / Video / Audio Campaign to just the right set of customers
- Focus on ROI – Schedule analytics based weekly campaigns to drive up ROI tremendously
- Track Campaign ROI in real time
- Schedule / Align proactive and Reactive campaigns based on actual real time consumer data
- Align different campaigns for different consumer segments
Reward - Launch Coupons and Reward Points
- Utilize loyalty and coupon programs to achieve short and long term goals
- Disburses loyalty points on billing based on your terms and conditions
- Distribute coupons based on visits, billing amounts etc
- Send reminders to entice customers to come back and redeem points
Retain - Boost Repeat Visits Everyday
- Tag consumers to their purchase / transaction / billing by tight integration into POS and e-commerce
- Analyze purchase behavior, buying patterns, location stats, product category usage, brand affinity using strong analytical engine and tools to identify customer segments
- Cluster / Segment customers based on high purchase value, frequency of purchase, SKU / Item level affinity and action marketing communication based on actual / real time consumer preferences
- Get as close to one-one marketing and understand your consumer segments to drive up brand equity
